Has Father's Day grief become a marketing tool?

In recent years, some companies have started offering the option to opt out of emails related to sensitive occasions like Father's Day. But for those grieving, the flood of opt-out messages can feel just as intrusive, raising the question - is this genuine empathy or just clever marketing?

I ed the "Dead Dad Club" in 2020, when I lost my father to vascular dementia. The first few years were hard.

So when UK florist Bloom & Wild became the first brand to offer an option to stop emails about big calendar dates like Mother's Day and Father's Day, it felt like a rare moment of genuine sensitivity.

At first, messages like "Prefer not to get our Father's Day emails":[]}